Ulrik Tofte får fin omtale i FADED AND BLURRED
Danish photographer Ulrik Tofte has a terrific portfolio, filled with great advertising, editorial and portrait work. He has spent more than 10 years working for clients like Getty and Cultura Creative and his work has been seen in a variety of publications, including magazines and as book covers. However, like many photographers, his personal work is where he really lives and, I would argue, where he really shines. Last year, Tofte embarked on a new personal project that took him to Ghana, where he tried to “look beyond the person, searching for a universal feeling that the audience can relate to.” Not only did this personal project, called The Key is Not to Blink yield several superb portraits, one portrait in particular earned him third prize in Single Image category of the LensCulture Portrait Awards 2014. “I wanted to portray the ordinary people we meet on the streets,” Tofte says, “and show a moment where you see the individual. An absence, deeply lost within themselves and maybe revealing something for us.” It’s a really beautiful body of work that shows a country in transition – economically, technologically and culturally – and captures the strength of character of the people of Ghana who are living through it.
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